Fluff & Tuff

Fluff & Tuff – Durable Plush Dog Toys That Give Back

Fluff & Tuff creates premium plush dog toys that are both tough and irresistibly cuddly. Founded in Michigan by Ellen and Chris Lawson, Fluff & Tuff is a family-owned company committed to quality, durability, and giving back. Every toy is made with ultra-durable materials, reinforced seams, and thoughtful designs to stand up to rough play—while still being soft enough for snuggles.

These toys aren’t just built to last—they’re built to make a difference. Through charitable programs like #IGiveaFluff and the annual Holiday Charity Toy, Fluff & Tuff supports dogs in need across the country with product and monetary donations.

Treat your pup to a toy they’ll love while supporting a brand that cares. Shop Fluff & Tuff toys at Mutts & Co with Same Day Delivery or Curbside Pick-Up!